السنة الثانية ماسترتسويق الفندقي و السياحي

📘 Course Syllabus: Master's in Hotel Marketing – Year 2 (2025)

Lesson 1: How to Write a Research Proposal

Lesson 2: Advanced Consumer Behavior in Hospitality

Lesson 3: Digital Marketing Strategies for Hotels

Lesson 4: Service Quality and Customer Satisfaction in Hotels

Lesson 5: Revenue Management and Hotel Pricing Strategies

Lesson 6: Branding and Positioning in the Hospitality Industry

Lesson 7: Sustainability and Green Marketing in Hotels

Lesson 8: Crisis Management in Hospitality

Lesson 9: Tourism Trends and Their Impact on Hotel Marketing

Lesson 10: Data Analytics and Decision Making in Hotel Marketing