📘 Course Syllabus: Master's in Hotel Marketing – Year 2 (2025)
Lesson 1: How to Write a Research Proposal
Lesson 2: Advanced Consumer Behavior in Hospitality
Lesson 3: Digital Marketing Strategies for Hotels
Lesson 4: Service Quality and Customer Satisfaction in Hotels
Lesson 5: Revenue Management and Hotel Pricing Strategies
Lesson 6: Branding and Positioning in the Hospitality Industry
Lesson 7: Sustainability and Green Marketing in Hotels
Lesson 8: Crisis Management in Hospitality
Lesson 9: Tourism Trends and Their Impact on Hotel Marketing
Lesson 10: Data Analytics and Decision Making in Hotel Marketing
- المعلم: Amina BENHAMADI