السنة الثالثة تسويق

Introduction to Marketing Strategies

Consumer Behavior Analysis

Digital Marketing Essentials

Brand Management Fundamentals

Market Research and Analytics

Social Media Marketing Tactics

Advertising and Promotion Techniques

Marketing Ethics and Responsibility

International Marketing Principles

E-commerce and Online Marketing Trends

2nd Semester: 

## Course Syllabus: Marketing Fundamentals

**Course Description:**

This course aims to provide a comprehensive understanding of the key marketing principles, focusing on the core theories and concepts, and their application to real-world cases.

**Course Objectives:**

* Understand the marketing concept and its importance in the business world.

* Analyze consumer behavior and understand their needs and wants.

* Develop effective marketing strategies to achieve organizational goals.

* Utilize different marketing tools effectively.

* Keep up with the latest developments in the marketing field.

**Course Content:**

**Part One: Introduction to Marketing**

* **Topic 1:** The Marketing Concept and Its Importance.

* **Topic 2:** Evolution of Marketing Over Time.

* **Topic 3:** Marketing Philosophy.

* **Topic 4:** The Marketing Environment.

**Part Two: Consumer Behavior**

* **Topic 5:** Factors Influencing Consumer Behavior.

* **Topic 6:** The Purchase Decision Process.

* **Topic 7:** Types of Consumer Behavior.

* **Topic 8:** Marketing Research.

**Part Three: Marketing Strategy**

* **Topic 9:** SWOT Analysis.

* **Topic 10:** Setting Marketing Objectives.

* **Topic 11:** Developing Marketing Strategy.

* **Topic 12:** Implementing Marketing Strategy.

**Part Four: Marketing Tools**

* **Topic 13:** Product.

* **Topic 14:** Price.

* **Topic 15:** Distribution.

* **Topic 16:** Promotion.

**Grading:**

* **Midterm Exams (90%)**

**Textbooks:**

* **Principles of Marketing** - Philip Kotler, Gary Armstrong, and John A. DeLone.

* **Marketing: An Integrated Approach** - Michael R. Solomon, Greg W. Marshall, and Paul C. Farber.

* **Consumer Behavior: Building Marketing Strategy** - Michael Solomon.

**Additional Resources:**

* **American Marketing Association website:** [https://www.ama.org/](https://www.ama.org/)

* **Harvard Business Review website:** [https://hbr.org/](https://hbr.org/)

* **Philip Kotler's blog:** [https://www.kotlermarketing.com/](https://www.kotlermarketing.com/)