السنة الاولى ماسترتسويق الفندقي و السياحي

## Course Syllabus: Hospitality and Tourism Marketing

**Introduction:**

This course aims to introduce students to the concepts of hospitality and tourism marketing, and to develop their skills in analyzing the market and developing effective marketing strategies in the hospitality and tourism industry.

**Course Objectives:**

* Understand the basic principles of marketing.

* Analyze the hospitality and tourism marketing environment.

* Understand consumer behavior in the hospitality and tourism industry.

* Develop effective marketing strategies for hospitality and tourism products and services.

* Use various marketing tools effectively.

* Keep up with the latest developments in hospitality and tourism marketing.

**Content:**

**Part One: Introduction to Hospitality and Tourism Marketing**

* **Topic 1:** Concept of Hospitality and Tourism Marketing.

* **Topic 2:** Evolution of Hospitality and Tourism Marketing.

* **Topic 3:** Philosophy of Hospitality and Tourism Marketing.

**Part Two: Consumer Behavior in Hospitality and Tourism**

* **Topic 4:** Factors Influencing Consumer Behavior in Hospitality and Tourism.

* **Topic 5:** Travel Decision Making Process.

* **Topic 6:** Hospitality and Tourism Marketing Research.

**Part Three: Hospitality and Tourism Marketing Strategy**

* **Topic 7:** SWOT Analysis.

* **Topic 8:** Setting Objectives for Hospitality and Tourism Marketing.

**Assessment:**

* **Midterm Exams (80%)**

* **Assignments and Projects (10%)**

* **Class Participation (10%)**

**Textbook:**

* **Principles of Hospitality and Tourism Marketing** - Philip Kotler, Basil Chan, and John Deller.

**Additional Resources:**

* **American Marketing Association website:** [https://www.ama.org/](https://www.ama.org/)

* **Harvard Business Review website:** [https://hbr.org/](https://hbr.org/)

* **Philip Kotler's blog:** [https://www.kotlermarketing.com/](https://www.kotlermarketing.com/)