السنة الثالثة ليسانس تسويق

## Course Syllabus: Marketing Fundamentals

**Course Description:**

This course aims to provide a comprehensive understanding of the key marketing principles, focusing on the core theories and concepts, and their application to real-world cases.

**Course Objectives:**

* Understand the marketing concept and its importance in the business world.

* Analyze consumer behavior and understand their needs and wants.

* Develop effective marketing strategies to achieve organizational goals.

* Utilize different marketing tools effectively.

* Keep up with the latest developments in the marketing field.

**Course Content:**

**Part One: Introduction to Marketing**

* **Topic 1:** The Marketing Concept and Its Importance.

* **Topic 2:** Evolution of Marketing Over Time.

* **Topic 3:** Marketing Philosophy.

* **Topic 4:** The Marketing Environment.

**Part Two: Consumer Behavior**

* **Topic 5:** Factors Influencing Consumer Behavior.

* **Topic 6:** The Purchase Decision Process.

* **Topic 7:** Types of Consumer Behavior.

* **Topic 8:** Marketing Research.

**Part Three: Marketing Strategy**

* **Topic 9:** SWOT Analysis.

**Grading:**

* **Midterm Exams (90%)**

**Textbooks:**

* **Principles of Marketing** - Philip Kotler, Gary Armstrong, and John A. DeLone.

* **Marketing: An Integrated Approach** - Michael R. Solomon, Greg W. Marshall, and Paul C. Farber.

* **Consumer Behavior: Building Marketing Strategy** - Michael Solomon.

**Additional Resources:**

* **American Marketing Association website:** [https://www.ama.org/](https://www.ama.org/)

* **Harvard Business Review website:** [https://hbr.org/](https://hbr.org/)

* **Philip Kotler's blog:** [https://www.kotlermarketing.com/](https://www.kotlermarketing.com/)