- Introduction to Marketing Strategies
- Consumer Behavior Analysis
- Digital Marketing Essentials
- Brand Management Fundamentals
- Market Research and Analytics
- Social Media Marketing Tactics
- Advertising and Promotion Techniques
- Marketing Ethics and Responsibility
- International Marketing Principles
- E-commerce and Online Marketing Trends
2nd Semester:
## Course Syllabus: Marketing Fundamentals
**Course Description:**
This course aims to provide a comprehensive understanding of the key marketing principles, focusing on the core theories and concepts, and their application to real-world cases.
**Course Objectives:**
* Understand the marketing concept and its importance in the business world.
* Analyze consumer behavior and understand their needs and wants.
* Develop effective marketing strategies to achieve organizational goals.
* Utilize different marketing tools effectively.
* Keep up with the latest developments in the marketing field.
**Course Content:**
**Part One: Introduction to Marketing**
* **Topic 1:** The Marketing Concept and Its Importance.
* **Topic 2:** Evolution of Marketing Over Time.
* **Topic 3:** Marketing Philosophy.
* **Topic 4:** The Marketing Environment.
**Part Two: Consumer Behavior**
* **Topic 5:** Factors Influencing Consumer Behavior.
* **Topic 6:** The Purchase Decision Process.
* **Topic 7:** Types of Consumer Behavior.
* **Topic 8:** Marketing Research.
**Part Three: Marketing Strategy**
* **Topic 9:** SWOT Analysis.
* **Topic 10:** Setting Marketing Objectives.
* **Topic 11:** Developing Marketing Strategy.
* **Topic 12:** Implementing Marketing Strategy.
**Part Four: Marketing Tools**
* **Topic 13:** Product.
* **Topic 14:** Price.
* **Topic 15:** Distribution.
* **Topic 16:** Promotion.
**Grading:**
* **Midterm Exams (90%)**
**Textbooks:**
* **Principles of Marketing** - Philip Kotler, Gary Armstrong, and John A. DeLone.
* **Marketing: An Integrated Approach** - Michael R. Solomon, Greg W. Marshall, and Paul C. Farber.
* **Consumer Behavior: Building Marketing Strategy** - Michael Solomon.
**Additional Resources:**
* **American Marketing Association website:** [https://www.ama.org/](https://www.ama.org/)
* **Harvard Business Review website:** [https://hbr.org/](https://hbr.org/)
* **Philip Kotler's blog:** [https://www.kotlermarketing.com/](https://www.kotlermarketing.com/)
- Teacher: Amina BENHAMADI
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